My name is Tina Baschin and I work as a Digital Marketing Consultant in Marketing and Sales IT where I support various marketing teams in Berlin. I graduated from Bayer’s dual study program with a Bachelor of Arts in International Business Administration in 2015 and transferred directly to my current role.
Being a digital native, this job appealed to me because of its efforts to employ digital activities and channels to make marketing at Bayer even more effective. I was also able to quickly familiarize myself with ongoing projects during my onboarding phase. My previous knowledge of social networks in particular was highly appreciated by my colleagues who were very welcoming from the first day.
As a team of digital marketing consultants, we support our marketing teams with digital marketing activities to help them to deliver the right information to their customers, and, in turn, to achieve company objectives. The atmosphere in the team is truly great, very supportive and family-like. We also share the experiences and knowledge we gain from our work with the different marketing teams, so everyone can apply this knowledge to their own projects. Together we are tackling small and big challenges in digital marketing and are having fun doing it, too!
Super teams and a dynamic work environment
One of those challenges is to figure out how we can help our customers with our products and expertise, and how we can reach the right people at the right time and in the right place – and all of this in a user-friendly way. For example, in the area women’s healthcare, we encourage young women in their twenties to rethink their contraception and, together with their doctor, find the perfect contraceptive method to meet their needs and fit their lifestyle. We use several channels such as Facebook, Instagram, blogs or websites to offer women information about the various kinds of contraception. And of course when it comes to choosing and maintaining the right channels it is very helpful that I am a member of the target group as well. 😉
To ensure that we can provide the marketing teams with the best support possible, Bayer provides us with lots of opportunities to acquire new knowledge and try out things we haven’t done before. Lately, we have been working on a chatbot prototype (a chatrobot which can simulate human conversation on messenger platforms) which provides women with information on contraception before going to the doctor. We can take part in seminars to learn about technology or visit conferences to gather ideas for innovative digital marketing activities.
Flexible working hours and time for me
The importance of employee development is one of the reasons why I chose Bayer as my employer for the dual study program six years ago (I was in 12th grade at high school). I also really liked the professional and collaborative way of working.
And this impression was confirmed when I decided to enroll in a part-time Master’s degree program in Marketing & Communications. The company welcomed my decision and made it possible for me to work part time. This allows me to combine my studies and my job, and also leaves some time for the numerous leisure activities on offer in Berlin. Of course I have to be quite organized to make it all work but the flexibility that Bayer offers helps me to manage it very well.
One tip for applicants: Bring passion and always speak up on new ideas because these are things that take a company forward.
This post is also available in: German