Information management in healthcare and digital marketing – a successful mix
My name is Steffen Nold and I’m in the first semester of a master’s degree in Health Care Management at Ludwigshafen on the Rhine University of Applied Sciences. Before that I took a bachelor’s degree in information management in healthcare run jointly by the universities of Ulm and Neu-Ulm.
During my first degree I gained a knowledge of IT, business administration and healthcare. Since I was interested in finding out how theory can be applied in practice and how Life-Science companies work with digital media, at the start of my master’s degree course I decided to take a voluntary internship, ideally combining all of these areas.
Digital Marketing @Bayer – a new experience
My search for for an internship took me to the Bayer career portal, where I came across a promising opportunity in Digital Marketing at Bayer Business Services (BBS) in Berlin so I applied. Within a week I was invited to take a 45-minute interview and then to attend a personal interview. As well as introducing myself, I was asked to prepare a presentation, which was quite challenging but gave me an initial insight into the work I would be doing during the internship. The preparations definitely paid off because within a few days I was informed that I had been accepted for the internship in Digital Marketing in Berlin. That was the start of a new experience for me.
Involved from the start – not just an onlooker
I was integrated into projects from the start of my internship, allowed to make a real contribution and gained a deep insight into current processes. My supervisor made me feel welcome from the beginning, discussed my studies, experience and interests with me and outlined my future assignments. That gave me an overview of the projects and assignments I would be involved in during my internship. The team was dynamic and open-minded helped me integrate quickly so I was immediately able to make a contribution and use my knowledge of business administration, IT and medicine. Diversity is very important in Digital Marketing and every member of the team has different expertise: some have a business administration background, while others come from marketing, PR, communications or IT. That means you can learn a lot of new things from various areas and the tasks are very interesting and varied.
Working with colleagues at Bayer Business Services (BBS) in Leverkusen was also encouraged. As part of a project to develop a communication strategy for the Digital Marketing team, colleagues from Berlin took me along to a workshop in Leverkusen.
Talking to colleagues from Leverkusen
Testing the Apple Watch Sport naturally has to be part of a Digital Marketing internship!
As well as working on ongoing projects, actively testing innovative projects is an important part of the internship. I therefore regularly tested and evaluated various sensor devices. Sensor devices are are group of products used to measure vital functions, and comprise a wide range of activity and fitness trackers, smart watches and blood pressure monitors. As well as evaluating the devices, there is a database to update. This system stores data on various criteria such as calories burned, heart frequency, number of steps, blood pressure and technical data on the accelerometer and battery life. The database can be used to advise Bayer in the evaluation of suitable devices to meet project requirements.
Comparing an Apple Watch Sport with the Garmin VivoFit activity tracker
Just hard work? Definitely not!
At the start of the internship, the HR department organized an afternoon information meeting for interns, so we got to know one another right away. What was really interesting was that the interns were from a wide range of backgrounds, from IT through business administration to pharmacy and law. After that first afternoon, we regularly met up for lunch or tours of Bayer’s Berlin site. In addition to regular opportunities to talk to other interns, there were organized outings, such as a beach volleyball evening, which was great fun as the picture shows.
Beach volleyball outing
When theory meets practice
During my internship, I identified many parallels with my first degree course and was able to apply the knowledge of IT, medicine and business administration I had gained during my studies. Thanks to my knowledge of clinical and pre-clinical medicine, I found it easy to understand the digital strategy for brands like Adempas (a medicine to treat pulmonary hypertension) and was able to put myself in the patients’ position. In other projects – such as the development of an augmented reality solution, building a Community and a new web-based platform for a team – I was able to use the IT skills I had gained in lectures on IT, databases and programming. The wide-ranging areas I had studied for my Bachelor’s degree were a real help during my internship.
Don’t hesitate – apply to Digital Marketing!
I can recommend this internship to all students who are interested in innovative new technologies and marketing concepts for the healthcare sector. It was a very successful internship that gave me a lot of new experience, new knowledge and insights as part of a great team.
Social Media (LinkedIn): https://www.linkedin.com/profile/view?id=377143401&trk=hp-identity-name
This post is also available in: German