My name is Svenja Kleinz and I’m currently in my sixth semester of a degree in biological and geographical sciences at the University of Koblenz. Before I trained as a media specialist and currently I’m doing an internship in Digital Marketing at Bayer. You say this doesn’t fit together? I’d say yes it does!
The biological and geographical sciences course at the University of Koblenz combines science-based modules with a range of other interesting subjects including scientific English, business studies and marketing. Thanks to my previous training, I was able to have some of these modules approved in advance, leaving me free to take part in an optional three-month internship during my sixth semester.
My Bayer discovery
While I was looking for an internship, I came across Bayer more or less by chance, as I had actually been looking for opportunities in the environmental sector. However, the careers website caught my attention and my interest in Bayer quickly grew. After a successful telephone interview and a face-to-face one including a presentation on an allocated topic, I was offered an internship at Bayer Business Services (BBS) in the “Digital Marketing for Bayer CropScience” (BCS) section. The BCS subgroup mainly focuses on the development of seeds, pesticides and crop protection agents – this clearly fit in perfectly with my varied background and I decided to use the internship as a chance to gain an insight into the professional world.
Digital marketing tasks
The digital marketing department at BBS supports the marketing teams at all the Bayer subgroups with in-depth expertise, know-how and innovative solutions for digital marketing. It also provides programs for market launch and brand teams on how to implement digital marketing strategies effectively.
The digital marketing internship certainly offers a great deal of variety. This is thanks to both the diverse nature of tasks and the location, as the team is distributed across three different sites – Monheim, Leverkusen and Berlin. The great thing is that interns in this department are also able to get to know the different sites and be actively involved in the different areas of activity. The main focus is on providing support for projects, but it’s also possible to take on responsibility for your own projects.
Opportunities to meet other interns
The flexible working hours also leave a good amount of free time that can be enjoyed outside the internship itself. It’s also good that there are usually several interns working in the department at the same time, and that lunches are often organized with interns in other departments, too. After the internship, Bayer offers a range of opportunities for staying involved with the company – whether as a vacation placement, for instance, or as a trainee or permanent employee.
All in all, I can look back on three months of great new experiences and discoveries, and can also see myself applying to Bayer again after completing my master’s. I would also like to thank all my colleagues for taking the time to answer all my questions and helping make my internship such a success!
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